A Critique of Aesthetic Capitalism.cGernot Böhme
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Author: Gernot Böhme
Page Count: 104 pages
Published Date: 28 Dec 2016
Publisher: Mimesis International
Publication Country: MI, Italy
Language: English
ISBN: 9788869770296
File size: 13 Mb
File Name: A.Critique.of.Aesthetic.Capitalism.pdf
Download Link: A Critique of Aesthetic Capitalism
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When a new smartphone comes on the market, queues start forming in the early hours outside the palatial stores. This shows that what matters today is not only the use value of a commodity (that one can make phone calls or surf the Internet with such a device), but also what Gernot Bohme calls its "staging value". The stage-setting of products and lifestyles is a central feature of aesthetic capitalism, the manifestations of which Bohme tracks down here. In concerning himself with the ideology of growth, with the soundscape in shopping malls and the connection between performance ideology and consumption, he makes an important contribution to a reconstruction and extension of the theory of the culture industry to the sphere of economic life.
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